Akon
India on Shuffle
The beauty of music lies in its ability to provide feeling across borders, classes, and races, and to resonate where words fail. I remember hearing the Gypsy Kings playing live at a Merkato 55 brunch party in New York; I remember dancing to Cuban band Las Orishas at Poble Espanol in Barcelona; I remember listening to Australian rock from my tent at Glastonbury in the U.K.; I remember singing “Beautiful” along with Akon, live at the Indian Premiere League Launch in Mumbai. With such an eclectic fusion of sounds crossing the globe, I wondered about India’s spot on the playlist. While Bollywood music is certainly a global export, my time in Mumbai has introduced me to a new, innovative, and increasingly popular scene that is gaining momentum all over India and on the international stage.

Indian Ocean Performing
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Cricket or Controversy
Glitz and glamour is back in Mumbai as Lakme Fashion Week rolls into the season of the Indian Premier League, or the IPL. The IPL is a Twenty20 cricket competition that includes 8 teams, or franchises, consisting of the top cricket players from all over the world. The third season of the IPL started in India on 12 March 2010 and is due to last over a period of 45 days. As mostly everything else in India, the IPL is very heavily influenced by Bollywood. Bollywood actresses Shilpa Shetty and Preity Zinta are both co-owners of IPL Teams, and Bollywood superstar Shahrukh Khan is the owner of the ever-popular Kolkata Knight Riders team. All 55 matches will be followed by an afterparty and fashion show, organized by Bollywood star Arjun Rampal and his wife. The IPL Opening Party included all of the main Bollywood stars, and randomly, Lionel Ritchie and Akon. I went to a match last Saturday and Bollywood music played almost the entire time as cheerleaders danced to the tunes and the crowd went wild singing the songs and cheering on their teams.
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India is a Melody
You just can’t escape it. It’s in the streets, in the stores, in the taxis, in the blood of the people that call India their home. Music pervades every inch of this city, from the pavement to the palaces, and for many, it’s the lifeblood that propels them towards another day.
I came here to explore the impact of Bollywood, the billion-dollar industry and musical export heard the world over. Five years ago, Bombay possessed only a handful of nightclubs, each pulsating with Hindi film songs and Bollywood dance moves, the Bombay Romeos purring lyrics from their favorite hits. I was surprised however to find a contemporary Bombay quite different from the one I had known. Globalization brought to Bombay German cars and Japanese electronics, Italian food and New York styles. It also brought a completely revolutionized music scene that represents a new generation of Indians. In the Bombay of today, there are dozens of nightclubs spread all throughout the city and a new wave of genres that cater to a new class of Indians. With the explosion of new media and nouveau rich Indians traveling the globe came new styles of music reserved exclusively for an upper class society that separates them from the common folk. I’m discovering that amongst other things, music is a major representation of the vast socioeconomic class divide that pervades the city.
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Why Hip Hop???

Hip Hop Hut. ©Melissa Adams 2005
• What do you like about Hip Hop?
• What do you dislike about Hip Hop?
• How did you first hear about Hip Hop?
• Who is your favorite Hip Hop artist and why?
• What influence do you think Hip Hop has on young people in northern Uganda?
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Up to four awards will be available to pursue projects around an aspect of international contemporary or popular music as a cultural force for expression. Preference will be given to creative projects that are conveyed in a dynamic fashion and are accompanied by a feasible plan. In addition to presenting unique projects on music as a global force for mutual understanding. Deadline to apply is March 1, 2012.