David Guetta
India is a Melody
You just can’t escape it. It’s in the streets, in the stores, in the taxis, in the blood of the people that call India their home. Music pervades every inch of this city, from the pavement to the palaces, and for many, it’s the lifeblood that propels them towards another day.
I came here to explore the impact of Bollywood, the billion-dollar industry and musical export heard the world over. Five years ago, Bombay possessed only a handful of nightclubs, each pulsating with Hindi film songs and Bollywood dance moves, the Bombay Romeos purring lyrics from their favorite hits. I was surprised however to find a contemporary Bombay quite different from the one I had known. Globalization brought to Bombay German cars and Japanese electronics, Italian food and New York styles. It also brought a completely revolutionized music scene that represents a new generation of Indians. In the Bombay of today, there are dozens of nightclubs spread all throughout the city and a new wave of genres that cater to a new class of Indians. With the explosion of new media and nouveau rich Indians traveling the globe came new styles of music reserved exclusively for an upper class society that separates them from the common folk. I’m discovering that amongst other things, music is a major representation of the vast socioeconomic class divide that pervades the city.
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