Eletrocactus
The Day That Hunger Died Of Thirst

Eletrocactus
Since February, I’ve been following a local rock band called Eletrocactus. I met them while they were working in a recording studio as they started mastering their first CD. I was attracted to the way they drew on regional imagery in their music. Almost everything they do refers to the sertão, the semi-arid hinterland, of the Brazilian Northeast. One of the members of the band explained to me that they use regional rhythms like the baião to musically evoke Ceará’s interior, and maracatu cearense for Fortaleza and urban life. Songs have names like “Calango Eletrônico” (Electronic Lizard), “Fogo do Sertão” (Fire of the Sertão), and “Seco Sertão Sangrado” (Bled Dry Sertão). The title track of their new album is called, “O Dia em que a Fome Morreu de Sede” (The Day that Hunger Died of Thirst). At times the singers’ vocal style mimics rural traditions like cantoria and embolada, and the melodic and harmonic foundations are mostly blues and rock. They’re constantly combining images of the city and the sertão, tradition and modernity, local and global.
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Up to four awards will be available to pursue projects around an aspect of international contemporary or popular music as a cultural force for expression. Preference will be given to creative projects that are conveyed in a dynamic fashion and are accompanied by a feasible plan. In addition to presenting unique projects on music as a global force for mutual understanding. Deadline to apply is March 1, 2012.