If you are in New Zealand right now, you know about Smashproof. Smashproof, and their hit single “Brother”, are EVERYWHERE. It was thrilling to be in New Zealand watching “Brother” break records with its domination of the singles chart. Each week it surpassed another record, and earlier this month after 11 weeks at number one it became the longest running number one single from a local artist ever, tying with Whitney Houston’s “I Will Always Love You” for second longest-running number one single from either a local or international artist. For critics of Aotearoa (New Zealand) hip hop who claim that it can not compete with hip hop from the US, the fierce national pride in Smashproof was clear as fans fought to keep “Brother” at number 1, even when an imported single from Eminem threatened to defeat it.

I attended Smashproof’s concert earlier this month in Auckland, which was held on May 1 to celebrate the beginning of New Zealand Music Month. There were many high-energy opening acts building up to the moment when Smashproof performed around 1:30 am, so the audience erupted when they finally came on stage. When they performed “Brother” and the whole crowd joined in, it was an awesome celebration of the success of a local Maori artist.

One thought on “Smashproof

  1. Hello there, just became aware of your blog through Google, and found that it is truly informative. I¡¯m going to watch out for brussels. I¡¯ll appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s